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CREATIVE OPERATIONS REPORT

Why In-House Brand and Creative Teams are Restructuring Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising. Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better […]

Cultivating customer loyalty

From 1890, the year attributed to the quote above, the world view has undergone massive shifts in all spheres of life. Interestingly, the view regarding customer being the ‘purpose of work’, has only become more widespread.

Why is Brand Marketing Important? 5 Reasons Why You Really Do Need It

Digital

Until a few years back, branding was limited to its aesthetic component. It was determined that, unlike marketing, branding is about the visual identity of a business, that is, name, logo, design, and packaging, among other things. Some people also confuse branding and marketing, using these terms interchangeably. In reality, while both branding and marketing […]

Commerce überall und auf jedem Gerät.

5 Strategien, mit denen Marken ihren Handel direkt zu ihren Kunden bringen. Den lieben langen Tag am Fischweiher damit verbringen, den perfekten Köder zu basteln – so in etwa ließ sich in der Vergangenheit das Vorgehen vieler Marken beschreiben. Sie gestalteten ihre Warenauslagen um, ergänzten Content auf ihren Websites, warteten darauf, dass ihre Kunden zu […]

El efecto dominó en los servicios financieros.

Cómo las grandes experiencias de los empleados dan lugar a experiencias de cliente aún mejores. Las empresas con una experiencia de empleados más eficaz superaron a sus homólogas en crecimiento de los ingresos, rentabilidad real y rendimiento para los accionistas. Según PwC, el 48 por ciento de los profesionales jóvenes que trabajan en empresas de […]