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Experience Essentials: Commerce

It’s vital for companies – both retailers and manufacturers – to give customers rich, immersive and seamless experiences, online and off. But it’s also hard to do. According to Target Marketing, almost half (48 percent) of companies feel the omnichannel experience they provide to customers is only average and 19 percent feel it’s poor or […]

Importance of copywriting to business and its content marketing

The central aspect of marketing is understanding that every product targets a specific audience; copywriting serves this purpose. It helps intrigue the customer into thinking about the products they want or interacting with the brand engagingly, showing the importance of copywriting. Therefore, Copywriting has become one of the most important aspects of content and digital […]

Enlighten AI for Customer Satisfaction

What does it take to empower agents to make every customer interaction with your contact center an extraordinary experience? It takes focusing agents on the behaviors proven to influence customer satisfaction. Enlighten AI for Customer Satisfaction is a complete, out-of-the-box solution that scores agents’ soft skills on every interaction and eliminates the need for manual […]

Content marketing: 11 steps to engage, entertain, and inform

Learn step by step how to keep your audience engaged, entertained, and informed with your content. Great content isn’t just about producing a well written piece. It’s about addressing your audience’s relevant pain points and showing that you understand their needs. Don’t be shy to freely give away advice and information—great content always comes from […]