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2021 state of b2b content consumption and demand report for marketers

A comprehensive analysis of B2B buyer behaviors, industries, and interests distilled from over 4.3 million content registrations. Welcome to the only report that covers the who, what, where, when, and why of first-party generated B2B content engagement. Backed by more than 40,000,000 GBs of first-party data (that’s 312,500 128-GB iPhones, by the way), our 2021 State of B2B […]

Turn Complaints into Business Opportunities with Enlighten AI

Consumer complaints have high stakes for companies, particularly those in regulated industries such as financial services. Complaints can affect an entire organization, from risk and compliance to customer service, marketing, and more.  Enlighten AI streamlines complaint management programs by identifying and classifying every interaction that contains a complaint and automating a closed-loop remediation and reporting process, […]

Adobe Experience Manager for fueling experiences everywhere.

As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where they are, build custom interfaces, deliver experiences for connected devices, adopt new interaction modes, and deploy new developer technologies is raising a debate over whether investments in content management systems (CMS) will […]

Wrapping your head around a headless CMS.

A guide to what it is and how it can help your business. The number of digital channels has never been greater. Yet as the options have grown, so have consumer expectations. Consumers now expect to interact with brands on websites, mobile, social, IoT, voice, and more—and have their experiences move seamlessly with them. Get […]