Solve your real-time personalisation problems.
Alyssa Raine, Group VP of Customer Marketing Platforms at Walgreen’s, knows the importance of customer experience. “Our mission at Walgreens Boots Alliance is to help our customers lead happier, healthier lives — and one of the ways we’re making that happen is through hyper-personalised customer experiences,” she explains.
But Alyssa knows that delivering those hyper-personalised experiences is both a technical and logistical challenge. There is so much to consider, from delivering post-sale emails to customers at scale, to reacting to real-time events with tailored push notifications.
Email marketing plays a huge role in the customer journey. But there’s much more to it than sending emails – from real-time profiles to digital asset management.
There are many different strands to tie together, ever-changing considerations to make and a wealth of data to learn from. This isn’t exclusive to Alyssa – it’s the challenge facing any digital marketing professional today.