Exclusive Content:

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on...

Category creation: how to build a brand that customers, employees, and investors will love ($20.00 value) free for a limited time

Lessons from HubSpot, Salesforce, Gainsight and other iconic brands

We all hear it, “The Uber of this” “The Salesforce of that” “It’s like Instagram, but for…”

There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They’ve created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories.

This book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them.

  • Identify the “go” and “no go” signals for category creation in your business
  • Activate customers and influencers as brand ambassadors
  • Grow a community by investing in live events and experiences
  • Prove the impact of category creation investments on growth, customer success, and company culture

Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Download Whitepaper

category-creation-how-to-build-a-brand-that-customers-employees-and-investors-will-love

Newsletter

Don't miss

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on...

Using AI for demand forecasting & inventory management

Increase Earnings, Reduce Risks and Improve Production Efficiency Every business...

Product as a service: achieving growth in a changing economy

Establishing a Greater Alignment Between Supplier and Customer Manufacturing has...

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks. But even with so many tools at their fingertips, they...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a customer data platform (CDP) or plan to. But many companies are finding out the hard way...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of...
Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.