Why In-House Brand and Creative Teams are Restructuring
Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising.
Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better represented at the strategic table where decisions are made. Coupled with the acceleration of workplace changes driven by the pandemic, the Great Resignation, and flashing economic warning lights, there are plenty of reasons for restructuring that we could speculate about.
We wanted to do more than speculate, though so we asked. And the community answered.