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Building brand loyalty across channels

Learn why seamless channel experiences and highly personalized consumer service are essential to building brand loyalty.

For retailers, the COVID-19 pandemic supercharged the adoption of digital and self-serve technologies. In this playbook, we’ll examine how consumer expectations have changed over the past two years, and why seamless channel experiences and highly personalized consumer service are essential to building brand loyalty.

We’ll take a look at the characteristics of best-in-class digital technologies powered by artificial intelligence and their role in creating “always on” digital engagement for retail consumers. You’ll learn how AI chatbots and knowledge base functionality are creating multiple benefits for retailers and improving contact centers. You’ll also discover:

  • The four critical pillars to delivering personalized service
  • The latest stats on chatbots, and why they’re becoming essential to retail
  • How the integration of chatbot technology, AI, and human interaction is shaping the new standard of excellence in personalized consumer service

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