A career in digital marketing is becoming an increasingly popular choice. With the rise of social media as a major form of communication, companies are always on the lookout for candidates with digital marketing expertise
There are six types of digital marketing, each requiring a similar set of skills:
- Social media marketing
- Content marketing
- Search engine optimization (SEO)
- Search engine marketing
- Affiliate marketing
- Email marketing
For each area, the most suitable candidates have great analytical skills and are technologically savvy.
The best candidates for careers in this field also have relevant degrees. If you have a background in IT or a mathematically based degree, you will suit a career in digital marketing.
If you have experience working with SEO content or social media, make sure you highlight this in the interview, along with any other relevant work experience.
You must also have a broad range of soft skills. Working in digital marketing requires great communications skills and the willingness to work in teams.
Employers also look for cooperative candidates, as landing on the right marketing initiatives requires input from various colleagues.
In short, during your interview, identify your skills in the following three areas:
Relevant education and work experience
Direct and core skills: analytical abilities, SEO knowledge, design abilities
Soft skills: communication, cooperation, flexibility
In this article, we will outline the top seven digital marketing interview questions you will face and offer advice on how to succeed in an interview.