Marketing agencies typically offer a variety of different services to a variety of different client types. When prospecting on LinkedIn, it’s important to be specific by offering services that relate directly to your target audience’s industry and likely paint points.
The Snapshot report can also be leveraged as “lost leader” to help generate credibility and clearly show a prospect what aspects of their online footprint needs improvement. It also gives you an opportunity to provide value and demonstrate technical proficiency before asking for the sale. This all leads to establishing your credibility, which is the #1 most important aspect to your sales process.