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The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on...

Navigating blind spots: the state of digital marketing

Timely and actionable customer insights lie at the core of improving the precision and speed of digital marketing strategies.

The rate of digital adoption (users and usage) by consumers grew exponentially in 2020 forcing marketers to react with more speed and precision than ever before. Incisiv interviewed more than 200 companies and found that while more than 80% of them made significant adjustments to their marketing strategy, less than 20% fully leverage their data to do so, and 73% of companies are caught off guard by new trends. Limitations to analyzing customer insights exposed several blind spots where marketers could not spot changes in business quickly enough, often at the expense of KPIs and sales revenue.

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The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on...

Using AI for demand forecasting & inventory management

Increase Earnings, Reduce Risks and Improve Production Efficiency Every business...

Product as a service: achieving growth in a changing economy

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The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks. But even with so many tools at their fingertips, they...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a customer data platform (CDP) or plan to. But many companies are finding out the hard way...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of...
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