DoubleVerify today announced DV AI Verification, a new suite that helps advertisers identify and manage AI agent interactions. DV AI Verification targets low-quality, AI-generated content and improves media quality. Moreover, the offering expands DoubleVerify’s ad verification capabilities across open web and social environments.
First, DV will roll out Agent ID Measurement to detect declared and undeclared AI agents. This tool identifies interactions from LLMs, crawlers, and evasive scrapers. In addition, DV expands its AI SlopStopper technology to avoid low-quality AI content programmatically. These innovations, combined, provide more robust brand safety and ad verification capabilities to marketers.
Furthermore, DV analyzes nearly two billion monthly agent interactions. Therefore, the company can spot automated browsing, agentic sessions, and malicious bots. As a result, advertisers gain more transparency into conversational and chatbot environments. Meanwhile, pre-bid avoidance and post-bid measurement help protect ad spend across major buying platforms.
DV also plans AI SlopStopper for social platforms in early 2026. That extension will identify low-quality AI content on top social networks. Moreover, DV integrates results into its Pinnacle analytics platform. Thus, advertisers get unified reporting on AI impact, media quality, and campaign outcomes.
In short, DV AI Verification brings AI verification and ad verification into a single suite. It helps brands reduce wasted impressions, manage agent interactions, and improve campaign performance. Consequently, marketers can engage with confidence as conversational AI reshapes the ad ecosystem. Finally, DoubleVerify positions this offering as a core part of its Media AdVantage platform to protect brand safety and optimize media quality.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com