Exclusive Content:

2023 Digital Trends

After two years of seismic behavioural change, we find...

CX for the C-Suite

Discover More on clientpapers.com New technologies, new customer habits and expectations...

The Next Experience Revolution

Discover More on clientpapers.com The AI that matters now is your...

How Community Banks Can Use AI to Improve Sales and Marketing

spot_img
spot_img

Adopting artificial intelligence can be daunting for community banks and credit unions, so it’s important to identify key use cases and start from there. Here are some tactics that have led to blockbuster results for smaller financial institutions that have deployed AI in their sales and marketing efforts.

Artificial intelligence and machine learning have become vital to many aspects of financial services, from powering chatbots to improving fraud detection. But one area where AI has not gained as much traction, particularly with community financial institutions, is in sales and marketing.

Its use has been steadily ramping up, though: SouthState Bank and Eglin Federal Credit Union are among those using AI to parse data in ways that have resulted in much greater impact for their marketing efforts. Rather than targeting people based on simple demographics like age or gender, they combine internal data with information available beyond their own databases to surface a much more telling — read: predictive — combination of details.

Read the complete article here

spot_img
spot_img
spot_img
spot_img

Newsletter

spot_img
spot_img
spot_img
spot_img
spot_img
spot_img

Don't miss

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut

Hi Emmanuel, please tell us a little about your...
spot_img
spot_img
spot_img

2023 Digital Trends

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities, where the way we engage in digital...

CX for the C-Suite

Discover More on clientpapers.com New technologies, new customer habits and expectations are all fuelling a revolution in CX. Customer loyalty is down, across markets. Customers are...

The Next Experience Revolution

Discover More on clientpapers.com The AI that matters now is your own private Agent, which filters and curates your digital life, and beyond. Your Agent shops....