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How Digital Transformation Works in and for Midmarket Organizations


Despite current economic uncertainty, organizations are sticking with their digital transformation programs. Many organizations accelerated these programs during the COVID-19 pandemic, but they are, in any case, part and parcel of a fundamental, structural transformation of businesses from analogue to modern, digital forms that have been ongoing since at least the advent of the web.

Recent elements of digital transformation that have come to the fore include the increased automation of knowledge work processes, often invoking robotic process automation, the digitalization of employee and customer experiences, and making enterprises as sustainable as possible in the context of the climate crisis. Hybrid working is an aspect of digital transformation that went from a minority pursuit to mainstream adoption during the pandemic. The notion of working from home or the office is being supplanted by that of working from anywhere, at any time. Building a distributed workforce is the subject of a companion white paper from TechTarget’s Enterprise Strategy Group, How Partners Can Help Build a Distributed Workforce Strategy. Artificial intelligence (AI) has also reemerged, with fresh gusto, as a technology enabler for digital transformation, thanks to the recent hype around generative AI.

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