Hyper-personalisation: Key to the Future of Digital Banking in ASEAN
As financial services firms go head-to-head with today’s businesses, their success to a large extent will be determined by how well they understand each customer’s unique needs and their ability to deliver hyper-personalised solutions, services, and content.
Learn 3 key ways hyper-personalisation can elevate the customer experience and build loyalty.
- Personalising customer journeys – 66%* of customers expect companies to understand their unique needs and expectations
- Powering connected customer experiences – 70%* of customers expect a consistent experience across all channels
- The evolving role of field service in overall customer service strategies
- Digitising for faster, better performance
Hyper-personalisation: Key to the Future of Digital Banking in ASEAN Report, Salesforce, 2023