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Hyper-personalisation ebook

Hyper-personalisation: Key to the Future of Digital Banking in ASEAN

As financial services firms go head-to-head with today’s businesses, their success to a large extent will be determined by how well they understand each customer’s unique needs and their ability to deliver hyper-personalised solutions, services, and content.

Learn 3 key ways hyper-personalisation can elevate the customer experience and build loyalty.

  • Personalising customer journeys – 66%* of customers expect companies to understand their unique needs and expectations
  • Powering connected customer experiences – 70%* of customers expect a consistent experience across all channels
  • The evolving role of field service in overall customer service strategies
  • Digitising for faster, better performance

Hyper-personalisation: Key to the Future of Digital Banking in ASEAN Report, Salesforce, 2023

Download Hyper-personalisation ebook Whitepaper

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