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The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

The Enterprise Guide to Audience Segmentation

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Establishing end-to-end control of product labeling & customer-facing materials: 5 focal points for improvement for the year ahead

A 2020 Guide For Cxos Of Global Businesses In Heavily-Regulated Industries

In heavily regulated industries including medical device manufacture, pharmaceuticals, chemicals and cosmetics, demand is intensifying for accurate, compliant and contextually-relevant labeling and customer-facing materials. Labeling has become a board-level topic now, given its strategic importance in reducing barriers to entry into new markets. At the same time, product transparency and process traceability are rising rapidly up regulators’ agenda, which is putting renewed pressure on global organizations to ensure they can provide the right product information and safety advice, for each market and customer group. This must be available however and wherever healthcare providers and consumers need to access it. Companies must be able to ensure this consistently, confidently and efficiently.

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The Enterprise Guide to Building a Better CX Strategy

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Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of...
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