System1 today introduced its new platform, Test Your Ad Competitive Edge, which it describes as the only emotion-driven creative intelligence platform that helps brands shape creative strategy.
This platform gives marketers access to what the company says is the world’s largest open creative effectiveness database – more than 100,000 ads enabling brand teams to benchmark their adverts against category peers in real time.
With Test Your Ad Competitive Edge, advertisers can rank and compare campaigns across 11 sectors and 108 subcategories and monitor creative performance via proprietary metrics like Star, Spike and Fluency, which are designed to predict long-term growth, short-term sales and brand recognition, respectively.
Moreover, the platform uses emotion-response data via FaceTrace®, enabling teams to track second-by-second emotional journeys of audiences watching their ads. This offers insight into which emotional territories and creative features work best.
System1’s Chief Customer Officer, Jon Evans, said that creative quality is a “powerful multiplier of profit potential.” He added that brands must understand how their advertising compares within their category and against competitors.
By making competitor ads, category norms, and creative trends accessible through one dashboard, the platform accelerates creative optimization. It also reduces time to insight and improves return on ad investment.
Test Your Ad Competitive Edge shows that System1 is an important partner for brands. It helps them turn creativity into a competitive edge through insights based on emotions and comparisons.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com