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Your guide to keeping the content supply chain flowing

Customers want experiences that are consistent and connected across...

Less searching for assets. More personalized content.

As customers spend more time in digital spaces, your...

CX in the new era of intelligent self-service

Across channels and across the digital customer experience, successful...

Topic: Brand

2022 CDP Market Guide

89% of brands now say they’ve either deployed a customer data platform (CDP) or plan to. But many companies are finding out the hard way...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of...

Linkedin For Professional Services

Marketers, consultants, and other professional service providers all rely heavily on word-of-mouth as a primary source of referral. By growing their LinkedIn network with...

7 Popular Marketing Techniques for Small Businesses

When you don’t have a big budget, marketing can be challenging, but there’s plenty a small business owner can do to attract and maintain...

How one brand switched its business model in under a week

“It was something we all acknowledged in the business that growth was slowing and we had to do something,” explains Spill head of brand...

Branding Company Makes Big Investment In New Environmentally Friendly Balloons

Brand Republic is pleased to announce an increased level of investment in the production of new environmentally friendly balloons. The business is aware that...

Orangetheory is focusing on marketing over brand-building to reinvigorate, grow membership

Early on in the pandemic, many fitness brands had to completely retool their offerings, moving classes online and finding ways to keep consumers tuning...

Time to turn off autopilot

If the past few years have taught us anything, it’s that companies must build resilience in every corner of their business. Even during times...

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2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut

Hi Emmanuel, please tell us a little about your...

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Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it...