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2023 Digital Trends

After two years of seismic behavioural change, we find...

CX for the C-Suite

Discover More on clientpapers.com New technologies, new customer habits and expectations...

The Next Experience Revolution

Discover More on clientpapers.com The AI that matters now is your...

Topic: Editors pick

The technologies of tomorrow for product development teams

The time of siloed product development is coming to an end. But digital transformation is not yet complete—only 32% of product development teams currently have access at any time to product data across the product lifecycle. However, organisations are exploring which technologies they’ll be using tomorrow.

Hold on to what you earn: 8 tips to better manage your revenue cycle

Efficient revenue cycle management (RCM) is the linchpin for financial success. But for medical practices, the revenue cycle journey is fraught with risks. Manual RCM...

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks. But even with so many tools at their fingertips, they...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a customer data platform (CDP) or plan to. But many companies are finding out the hard way...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of...

Navigating a changing environment: insights from payscale’s leadership

We recently sat down with PayScale’s C-Suite to discuss the current situation and gather valuable, actionable insights for you.

Content marketing: 11 steps to engage, entertain, and inform

Learn step by step how to keep your audience engaged, entertained, and informed with your content. Great content isn't just about producing a well written...

2021 state of b2b content consumption and demand report for marketers

A comprehensive analysis of B2B buyer behaviors, industries, and interests distilled from over 4.3 million content registrations. Welcome to the only report that covers the who,...

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2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut

Hi Emmanuel, please tell us a little about your...

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Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it...