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CX in the new era of intelligent self-service

Across channels and across the digital customer experience, successful...

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Why we care about data-driven marketing

Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater...

MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut

Hi Emmanuel, please tell us a little about your role at Walnut and how you arrived here. I’m Head of Marketing at Walnut. Formerly, I was...

Change Involved In Moving To Software-Defined Platform Operations

Companies in every industry are moving down the path of software-defined platform operations. It’s happening across the board, especially at the functional level. And...

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MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut

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Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it...