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Why we care about data-driven marketing

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Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater...
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MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut

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Hi Emmanuel, please tell us a little about your role at Walnut and how you arrived here. I’m Head of Marketing at Walnut. Formerly, I was...
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Change Involved In Moving To Software-Defined Platform Operations

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Companies in every industry are moving down the path of software-defined platform operations. It’s happening across the board, especially at the functional level. And...

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2022 CDP Market Guide

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89% of brands now say they’ve either deployed a...
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MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut

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Hi Emmanuel, please tell us a little about your...

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Occupancy data: Why it’s essential to the future success of your leisure asset

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The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it...

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2022 CDP Market Guide

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The Enterprise Guide to Building a Better CX Strategy

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