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Why marketers need to jump on the AI bandwagon

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Marketers are standing at a precipice when it comes...

The Best Ways To Use Mail Tracker

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Post-Pandemic Leads: 4 Trends Every Operator Must Know

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In 2021, the average senior living sales team generated...

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Occupancy data: Why it’s essential to the future success of your leisure asset

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The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it...
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A practical guide for managing leisure and hospitality assets: the benefits of occupancy data

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Occupancy can be considered the ground truth for the combination of two metrics: how many customers visit and how long they stay. This data...
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Fortinet Converge- Americas Digital Edition

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Security across any network, edge, or cloud Discover the future of digital security at Fortinet Converge, a virtual event gathering industry thought leaders, asset owners,...
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Getting eCommerce right in the 2020s.

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How retailers can delight and convert shoppers online. For retailers across EMEA, the last two years have been tumultuous to say the least. From lockdowns...
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Évolution de la gestion du parcours client, pour le marketing et au-delà

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Chacune de ces entités veut interagir avec le client selon ses propres objectifs, et non pas selon ceux de ce dernier. Le résultat pour...
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The evolution of customer journey management, for marketing and beyond

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In the process of developing this paper on customer journey management, Winterberry Group spoke to senior industry experts from both the US and Europe....
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Die weiterentwicklung von customer journey management für marketing und weitere bereiche

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Jeder dieser Bereiche möchte mit dem Kunden zu seinen eigenen Bedingungen anstelle zu denen des Kunden inter agieren. Daraus ergeben sich für Kunden oft...
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Customer Journeys: eine dreiteilige Strategie für mehr Erfolg.

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Digital-Marketing-Experten sprechen seit Jahren über das Potenzial von Customer Journeys. Noch nie war ein hervorragendes Kundenerlebnis so greifbar wie jetzt. Kunden haben heute höhere Erwartungen...
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