Marketing automation, powered by machine learning, enables brands to reach people wherever they are in their omnichannel consumer journeys. But not only that; it...
Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks.
But even with so many tools at their fingertips, they...
Personalized, relevant and impactful customer experiences are built on audience segmentation.
But the customer data that powers segmentation is often fragmented, unreliable or, worst of...
Today’s consumers research products, browse and shop online, making a digital marketing strategy an essential element of any business’s marketing plan. Online marketing messages target customers...
There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer.
Earlier this month, Google introduced a new,...