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2023 Digital Trends

After two years of seismic behavioural change, we find...

CX for the C-Suite

Discover More on clientpapers.com New technologies, new customer habits and expectations...

The Next Experience Revolution

Discover More on clientpapers.com The AI that matters now is your...

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The Best Ways To Use Mail Tracker

If you are looking for an email marketing software, Mail Tracker is one of the best options that you can find. This article provides...

Why marketing automation is essential to realise growth

Marketing automation, powered by machine learning, enables brands to reach people wherever they are in their omnichannel consumer journeys. But not only that; it...

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks. But even with so many tools at their fingertips, they...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a customer data platform (CDP) or plan to. But many companies are finding out the hard way...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of...

Stand Out: 5 Ways to Combine Traditional and Digital Marketing

Today’s consumers research products, browse and shop online, making a digital marketing strategy an essential element of any business’s marketing plan. Online marketing messages target customers...

How GA4, data modeling and Google Ads work together

There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new,...

What is a content audit?

How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping...

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2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut

Hi Emmanuel, please tell us a little about your...

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Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it...