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MEASURING SOCIAL IMPACTA Guide for Grantmakers and CSR Professionals

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Content Marketing Vs. Thought Leadership: Seven Things You Need To Know

While content marketing is essential for all industries, I believe nothing pulls in leads and boosts long-term return on investment like a well-planned thought leadership strategy.

Nearly 90% of C-level decision-makers believe thought leadership influences their opinions of a company, according to a 2020 study by Edelman and LinkedIn. Meanwhile, only 17% of decision-makers would call the content they consume either “very good” or “excellent.”

That’s why it’s critical to understand the key differences between general content marketing vs. thought leadership. As the CEO of a company that specializes in thought leadership marketing, I believe both are essential tools in every company’s digital marketing strategy.

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