Over the past two decades, traditional face-to-face fundraising has given way to new digital fundraising methods. Digital technologies have transformed charities’ fundraising strategies by allowing them to build relationships with new supporters, expand engagement beyond geographical boundaries and raise further awareness.
Digital tools aren’t just good for charities. They also provide donors with a quick and convenient way to support the causes they care about. People don’t need to rely on cash or cheques. Instead, they can donate quickly with the click of a button. The pandemic has further increased the need for digital fundraising tools. With in-person events off the cards for most of the last two years, charities of all sizes have embraced digital transformation to boost their fundraising income.
Read the complete article and find out the tools you may want to consider using to drive forward your organisation’s digital transformation in 2022 and beyond.