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How one brand switched its business model in under a week

“It was something we all acknowledged in the business that growth was slowing and we had to do something,” explains Spill head of brand and marketing Will Allen-Mersh. This was back in 2019 when the mental health brand decided it was time to pivot.

Established in 2018 as a B2C Android and iOS app allowing users to text therapists, by 2019 the Spill team had already decided to switch to a B2B audience.

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