How is the content on your website performing? What about that blog content you published two months ago? Two years ago?
Is it all helping you meet your goals? Do you know – or do you have no idea?
Then it’s time for a content audit.
What is a content audit? Why should you do one?
A content audit is a systematic review of the content across your site, including:
- Landing pages.
- Product or service pages.
- Core content pages.
This review helps you understand whether your content is working to meet your goals, including reaching your desired audience.
But that isn’t all it does. Keep reading to find out.