Exclusive Content:

MEASURING SOCIAL IMPACTA Guide for Grantmakers and CSR Professionals

As you work to advance social good, measurement is...

Choosing a Grants Management Software to Support Trust-Based Philanthropy

You care about running a trust-based grantmaking program. But...

DME AUTOMOTIVE

In 2011, DMEa deployed RingCentral MVP across its entire...

Why marketing automation is essential to realise growth

Marketing automation, powered by machine learning, enables brands to reach people wherever they are in their omnichannel consumer journeys. But not only that; it delivers relevant creative while using less granular data to provide user privacy, and – importantly – optimises performance and drives profits.

“Marketing, as we know, is all about making meaningful connections with consumers,” says Jim Lecinski, Clinical Associate Professor of Marketing at Northwestern University’s Kellogg School of Management in a recent conversation with Mel Silva, MD & VP of Google AUNZ. “Machine learning has taken hold in various different aspects of the firm… but marketing has been among the slower functions in the firm to adopt the power of automation.”

So, why is it essential to switch on machine learning in your marketing now? Read the complete article to find out!

Newsletter

Don't miss

Getting eCommerce right in the 2020s.

How retailers can delight and convert shoppers online. For retailers...

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on...

Using AI for demand forecasting & inventory management

Increase Earnings, Reduce Risks and Improve Production Efficiency Every business...

MEASURING SOCIAL IMPACTA Guide for Grantmakers and CSR Professionals

As you work to advance social good, measurement is an essential component. Learn how to build a framework to track, understand, and analyze your...

Choosing a Grants Management Software to Support Trust-Based Philanthropy

You care about running a trust-based grantmaking program. But how can you put your values into action? This guide will show you what to...

DME AUTOMOTIVE

In 2011, DMEa deployed RingCentral MVP across its entire campus. Starting from scratch, it gradually phased out its legacy PBX equipment. The initial system setup...
Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.