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Why marketing automation is essential to realise growth


Marketing automation, powered by machine learning, enables brands to reach people wherever they are in their omnichannel consumer journeys. But not only that; it delivers relevant creative while using less granular data to provide user privacy, and – importantly – optimises performance and drives profits.

“Marketing, as we know, is all about making meaningful connections with consumers,” says Jim Lecinski, Clinical Associate Professor of Marketing at Northwestern University’s Kellogg School of Management in a recent conversation with Mel Silva, MD & VP of Google AUNZ. “Machine learning has taken hold in various different aspects of the firm… but marketing has been among the slower functions in the firm to adopt the power of automation.”

So, why is it essential to switch on machine learning in your marketing now? Read the complete article to find out!



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