Xnurta, the award-winning agentic AI-powered advertising platform, today announced its integration with Criteo via the Criteo Retail Media API. This move enables advertisers to create, manage, and optimize campaigns across Criteo’s 225+ retail networks from a single interface.
As retail media growth accelerates, fragmentation across dozens of platforms has posed major challenges for brands. For instance, over 275 retail media networks now vie for ad dollars, and 55% of advertisers cite lack of standardization as a top pain point.
Xnurta CEO Kashif Zafar said the integration unlocks vast audience data and ad inventory through Criteo while leveraging Xnurta’s expertise in Amazon and Walmart advertising. He emphasized that the unified platform allows advertisers to learn from data, execute optimisations and monitor performance at scale.
The integration offers:
- A single dashboard for detailed reporting across campaigns, line items, products, keywords, placements, and search terms.
- Bulk management tools for streamlining budget edits, attribution changes, and product-level control.
- Automation based on rules that allow for smart bid and budget changes, such as day-parting and performance-driven bidding.
According to Sha Atakhanov, Vice President of Marketing & Ecommerce at Boiron, this expanded capability empowers e-commerce brands to unify marketplace campaigns under one powerful solution.
Currently, the Criteo integration is available in closed beta, with general access planned later this year.
With the integration of Criteo along with Amazon and Walmart within a single AI-powered platform, Xnurta is deepening its role as a pivotal hub for retail media intelligence. This allows brands and agencies to simplify omnichannel ad operations and obtain insightful data.
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News Source: Businesswire.com