As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where they are, build custom interfaces, deliver experiences for connected devices, adopt new interaction modes, and deploy new developer technologies is raising a debate over whether investments in content management systems (CMS) will pay off. These trends have led developer and IT teams to consider headless content management as an option for experience management and delivery. The term “headless” means that content is decoupled from the presentation layer (the head) and is delivered in a channel-neutral format to power any channel or experience.
