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The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on...

Demand

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks. But even with so many tools at their fingertips, they...

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to choose from whenbuilding their CX stacks. But even with so many tools at their fingertips, they...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a customer data platform (CDP) or plan to. But many companies are finding out the hard way...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on audience segmentation. But the customer data that powers segmentation is often fragmented, unreliable or, worst of...

Using AI for demand forecasting & inventory management

Increase Earnings, Reduce Risks and Improve Production Efficiency Every business looks to find new ways to increase earnings, reduce risks and improve production efficiency. And...

Using data to drive demand – B2B benchmarks

How is data playing a role in B2B demand generation strategies now and in the year ahead? New research for the B2B marketer can...

How to master demand planning

The importance of forecasting and the importance of structure in a demand planning process. Companies seeking to transform their supply chain management will put Demand...

Mind your KPIs

Collecting good, timely data with careful analysis to guide proper business decisions is critical to thriving in business today. With that in mind, we’ve...

2021 state of b2b content consumption and demand report for marketers

A comprehensive analysis of B2B buyer behaviors, industries, and interests distilled from over 4.3 million content registrations. Welcome to the only report that covers the who,...

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The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on...

Using AI for demand forecasting & inventory management

Increase Earnings, Reduce Risks and Improve Production Efficiency Every business...

Product as a service: achieving growth in a changing economy

Establishing a Greater Alignment Between Supplier and Customer Manufacturing has...