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Marketing automation teams mired in execution, neglecting strategic priorities

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Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it...

How a first-party data strategy makes your customer experience strategy future-proof

“To win in today’s market, you need to understand and engage your customer through data,” said Matt Parisi, director, product marketing at Tealium, during...

Fortinet Converge- Americas Digital Edition

Security across any network, edge, or cloud Discover the future of digital security at Fortinet Converge, a virtual event gathering industry thought leaders, asset owners,...

Getting eCommerce right in the 2020s.

How retailers can delight and convert shoppers online. For retailers across EMEA, the last two years have been tumultuous to say the least. From lockdowns...

Évolution de la gestion du parcours client, pour le marketing et au-delà

Chacune de ces entités veut interagir avec le client selon ses propres objectifs, et non pas selon ceux de ce dernier. Le résultat pour...

The evolution of customer journey management, for marketing and beyond

In the process of developing this paper on customer journey management, Winterberry Group spoke to senior industry experts from both the US and Europe....

Die weiterentwicklung von customer journey management für marketing und weitere bereiche

Jeder dieser Bereiche möchte mit dem Kunden zu seinen eigenen Bedingungen anstelle zu denen des Kunden inter agieren. Daraus ergeben sich für Kunden oft...

Customer Journeys: eine dreiteilige Strategie für mehr Erfolg.

Digital-Marketing-Experten sprechen seit Jahren über das Potenzial von Customer Journeys. Noch nie war ein hervorragendes Kundenerlebnis so greifbar wie jetzt. Kunden haben heute höhere Erwartungen...

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