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Marketing automation teams mired in execution, neglecting strategic priorities

A recent study of senior Marketo managers reveals their...

Importance of copywriting to business and its content marketing

The central aspect of marketing is understanding that every...

Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only...

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Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it...

A practical guide for managing leisure and hospitality assets: the benefits of occupancy data

Occupancy can be considered the ground truth for the combination of two metrics: how many customers visit and how long they stay. This data...

MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut

Hi Emmanuel, please tell us a little about your role at Walnut and how you arrived here. I’m Head of Marketing at Walnut. Formerly, I was...

10 DuckDuckGo Facts For Digital Marketers & SEO Pros

How often do you use DuckDuckGo? If you answered “never,” you might want to read this article. Over the years, DuckDuckGo has redesigned itself and evolved...

Fortinet Converge- Americas Digital Edition

Security across any network, edge, or cloud Discover the future of digital security at Fortinet Converge, a virtual event gathering industry thought leaders, asset owners,...

Getting eCommerce right in the 2020s.

How retailers can delight and convert shoppers online. For retailers across EMEA, the last two years have been tumultuous to say the least. From lockdowns...

Évolution de la gestion du parcours client, pour le marketing et au-delà

Chacune de ces entités veut interagir avec le client selon ses propres objectifs, et non pas selon ceux de ce dernier. Le résultat pour...

The evolution of customer journey management, for marketing and beyond

In the process of developing this paper on customer journey management, Winterberry Group spoke to senior industry experts from both the US and Europe....

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Getting eCommerce right in the 2020s.

How retailers can delight and convert shoppers online. For retailers...

The Enterprise Guide to Building a Better CX Strategy

Enterprise brands have nearly 10,000 marketing technology solutions to...

2022 CDP Market Guide

89% of brands now say they’ve either deployed a...

The Enterprise Guide to Audience Segmentation

Personalized, relevant and impactful customer experiences are built on...

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Increase Earnings, Reduce Risks and Improve Production Efficiency Every business...