Customers want experiences that are consistent and connected across every touchpoint, and that feel tailored just to them. In fact, McKinsey & Company reports that 71% of consumers expect companies to deliver customised experiences and 76% get frustrated when it doesn’t happen.

This puts tremendous pressure on creatives and marketers – especially if they’re using email and spreadsheets to plan, collaborate on, track and get work out the door.

Download Your guide to keeping the content supply chain flowing Whitepaper