10 Reasons to Consider Marketing Automation
Being a successful marketer means always being ready for the unexpected…
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More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond just having the right outlook and attitude. Your plans, strategies, and campaigns should be equipped to adapt to disruptions and changes — and it’s pretty much impossible to accommodate this manually.
Enter marketing automation, software that streamlines, automates, and measures marketing tasks and workflows to increase efficiency across the board. Finding the right automation solution will provide you with an organised marketing database as well as an engagement engine for all your activities and campaigns. This means smoother execution, smarter campaigns, and increased revenue.
Check out our eBook and discover 10 reasons to consider marketing automation for your organisation.
Download 10 Reasons to Consider Marketing Automation Whitepaper
We’ve moved 15 years into the future from the early 2020s. Back then, AI was making it possible to deliver intelligent, real-time personalisation, at scale.
The AI that matters now is your own private Agent, which filters and curates your digital life, and beyond. Your Agent shops. It suggests holidays. It recommends financial services. It spots job openings of interest. All bespoke to you, your life situation and goals.
Download The Next Experience Revolution Whitepaper
A strategic guide to end-to-end, real-time personalisation at scale.
This eBook outlines the path to excellence in personalized customer experience. You’ll learn why stepping up your personalization game is essential to survival in today’s digital economy, and how businesses in diverse industries are meeting and exceeding their key business objectives by executing next level personalization strategies and technology.
We’ll then dig into the ‘how’ and discover why future-proof personalization must meet three criteria: end-to-end, real-time and at scale. You’ll learn the necessary capabilities – data, content and journeys – to support this transformation.
By activating each of these three key capabilities to integrate data, content and workflows across your organization, Adobe’s foundational tools can support you to reach the full potential of personalization and create consistently relevant, contextual and authentic experiences that keep customers coming back for more.
