Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data. The Command Center leverages Conductor AI — Salesloft’s proprietary AI engine — to help revenue leaders keep track of sales data and visualize insights in one place. As part of the release, the company introduced three new AI assistants: Objection Handling, […]
The post Salesloft Launches Command Center To Extract & Analyze Sales Data appeared first on Demand Gen Report.
Source: https://www.demandgenreport.com/industry-news/salesloft-launches-command-center/48572/
Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to help clients leverage the Tribble AI Agent to access and synthesize their unstructured stored data. The collaboration seeks to help users: Connect multiple data sources and automate retrieval to help deliver timely and actionable insights without manual searches; Ask […]
The post Tribble Integrates With Box To Help Automate Workflows appeared first on Demand Gen Report.
Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company. The newly combined entity will operate under the DemandScience brand and work to position itself as a global B2B revenue marketing company. With the goal of providing users with an account-based experience platform and omnichannel solutions, reported benefits of the merger […]
The post DemandScience & Terminus Merge To Create Global Revenue Marketing Company appeared first on Demand Gen Report.
Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX West! The flagship event is taking place at The Phoenician Resort in Scottsdale, Arizona from Feb. 24 to 26, and the team’s wasting no time […]
The post B2B Marketing Exchange West 2025: The Latest News on Sessions, Speakers & Experiences appeared first on Demand Gen Report.
Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut through the digital noise and better engage prospects, nearly 40% of practitioners are planning to increase their investment in advertising solutions. With that in mind, […]
The post The 2025 B2B Marketing Outlook Guide For Advertisers appeared first on Demand Gen Report.
Source: https://www.demandgenreport.com/blog/the-2025-b2b-marketing-outlook-guide-for-advertisers/48543/
Select Brands forgoes reliable wholesale sales with Amazon in favor of being able to control its pricing as a marketplace seller. If a brand wants to control its price on Amazon, it might have better luck as a third-party marketplace seller than as a first-party seller. At least that’s what small kitchen appliance company […]
The post Select Brands eliminates unauthorized re-sellers on Amazon by switching to 3P appeared first on Chief Marketer.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue increased 11%, from $120 million in Q3 2023 to $133.5 million during the period this year. And it turned a […]
The post Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 appeared first on Chief Marketer.
There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.
The post Six PR Lessons From the Presidential Election That Apply to All Practitioners appeared first on Chief Marketer.
This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […]
The post Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product appeared first on Chief Marketer.
The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.
The post How the EU’s Digital Services Act Promotes Greater Ad Transparency appeared first on Chief Marketer.
Source: https://admonsters.com/how-the-eus-digital-services-act-promotes-greater-ad-transparency/
