There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer.
Earlier this month, Google introduced a new, more flexible tag built to work seamlessly with GA4 and Google’s suite of ad platforms, including Google Ads.
Google might have indirectly acknowledged that advertisers have a lot to process when it recently announced that cookies will have a longer shelf life on Chrome than previously reported.
This article will break down how paid search marketers need to approach the analytics shift:
- The philosophy.
- The differences and how to adjust.
- The timing for migrating.
- And a reporting workaround to replace some insights you’d otherwise lose in moving from UA to GA4.
Read the complete article here