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How GA4, data modeling and Google Ads work together

There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer.

Earlier this month, Google introduced a new, more flexible tag built to work seamlessly with GA4 and Google’s suite of ad platforms, including Google Ads.

Google might have indirectly acknowledged that advertisers have a lot to process when it recently announced that cookies will have a longer shelf life on Chrome than previously reported. 

This article will break down how paid search marketers need to approach the analytics shift:

  • The philosophy.
  • The differences and how to adjust.
  • The timing for migrating.
  • And a reporting workaround to replace some insights you’d otherwise lose in moving from UA to GA4.

Read the complete article here

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