According to ProfitWell by Paddle, SaaS growth (as measured by CAGR) peaked in 2022. So if you’re building a SaaS business today, you need every possible tool to grow users and reduce churn. One of the most powerful categories of tools for onboarding and retaining users is product tour software. Product tour software enables SaaS businesses to create no-code tours that:

• Show off product features
• Onboard and educate users
• Reduce friction, enabling users to reach critical “aha” moments faster

When we were building our SEO tool, GrowthBar, we did a fair bit of research into the best product tour software and product onboarding platforms. We wanted to make sure our customers would not only know how to use GrowthBar, but also be excited to start using it by the end of the tour. Lo and behold, after implementing a product tour experience, we increased our conversion to paid users by 11%. And it increased our customer lifetime value by 5%, due to better retention. That’s a lot of revenue for not much effort! Explore Martech News for the latest advancements in Marketing Technology & insightful updates from industry experts!  Source: https://www.growthmarketingpro.com/best-product-tours-software/