Adopting artificial intelligence can be daunting for community banks and credit unions, so it’s important to identify key use cases and start from there. Here are some tactics that have led to blockbuster results for smaller financial institutions that have deployed AI in their sales and marketing efforts.
Artificial intelligence and machine learning have become vital to many aspects of financial services, from powering chatbots to improving fraud detection. But one area where AI has not gained as much traction, particularly with community financial institutions, is in sales and marketing.
Its use has been steadily ramping up, though: SouthState Bank and Eglin Federal Credit Union are among those using AI to parse data in ways that have resulted in much greater impact for their marketing efforts. Rather than targeting people based on simple demographics like age or gender, they combine internal data with information available beyond their own databases to surface a much more telling — read: predictive — combination of details.
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Orion Advisor Solutions announces the launch of Redtail Campaigns, the industry’s first CRM-centric advisor marketing suite. Powered by Snappy Kraken, an industry-leading marketing platform tool for financial advisors, Redtail Campaigns builds upon Orion’s legacy Market*r tool, empowering advisors and firms to drive new business and deepen client relationships through hyper-personalized marketing campaigns launched right from their CRM dashboard.
“Orion’s acquisition of Redtail helps realize our vision to power advisors’ growth, specifically making it easier to prospect and engage clients through connected technology. With Redtail Campaigns, we’re marrying marketing, CRM and financial planning technology to accelerate the ‘Prospect-to-Plan’ journey and modernize this important advisor workflow,” said Brian McLaughlin, President, Orion Advisor Tech. “Our partnership with Snappy Kraken combines Orion’s industry-wide expertise and Redtail’s leading CRM tools with the powerful content and functionality of Snappy Kraken’s highly successful platform.”
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