There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer.
Earlier this month, Google introduced a new, more flexible tag built to work seamlessly with GA4 and Google’s suite of ad platforms, including Google Ads.
Google might have indirectly acknowledged that advertisers have a lot to process when it recently announced that cookies will have a longer shelf life on Chrome than previously reported.
This article will break down how paid search marketers need to approach the analytics shift:
- The philosophy.
- The differences and how to adjust.
- The timing for migrating.
- And a reporting workaround to replace some insights you’d otherwise lose in moving from UA to GA4.
Read the complete article here
Delivering value to patients and decision-makers through mutual exchange
Wow, healthcare really has transformed, hasn’t it? Today’s decision-making process is far more complex, and socially informed, than it was just 10 years ago.
Numbers talk:
79% of people don’t notice marketing messages
4 in 5 trust people they’re connected with over brands
What does this mean for healthcare marketers? Two words; golden opportunity. Thanks to digital technologies, you can engage and activate your network of influence like never before, if you do it the right way—through participation.
In 5 New Dynamics in Healthcare Marketing, we discuss 5 important strategies for the future. Learn how your business can:
- Activate the network of influence
- Cut through the noise
- Convey the value
- Harness the power of mutual exchange
- Keep up with accelerated expectations
Learn how you can make participation marketing a real growth driver.
