A DAM isn’t the solution to a “storage” issue. It’s a strategic foundation for the future of brand experiences. The first generations of DAMs failed to meet the needs of creative and marketing professionals. But that doesn’t mean the core value propositions behind DAMs are any less relevant for marketing. The new generation of DAMs has elevated collaboration, marketing processes, workflows and deep integration with creative tools to help marketers do their jobs better. The right solution empowers marketers to rein in the chaos and deliver personalised content, at scale, in every channel where their customers are showing up.
It’s time for marketers to take a closer look at what they can and cannot accomplish with existing asset management processes and tools. Shared drives, online storage and legacy DAMs were never designed to deliver the strategic value that a DAM can now provide marketers. But marketers need to translate this value into tangible metrics that decision-makers can invest in today – before it’s too late.
Download The marketer’s guide to articulating DAM return on investment Whitepaper
Marketing agencies typically offer a variety of different services to a variety of different client types. When prospecting on LinkedIn, it’s important to be specific by offering services that relate directly to your target audience’s industry and likely paint points.
The Snapshot report can also be leveraged as “lost leader” to help generate credibility and clearly show a prospect what aspects of their online footprint needs improvement. It also gives you an opportunity to provide value and demonstrate technical proficiency before asking for the sale. This all leads to establishing your credibility, which is the #1 most important aspect to your sales process.
