JCPenney has rolled out its Back-to-It campaign, strengthening its ongoing brand marketing strategy with fresh seasonal outreach. This latest effort features two new video spots airing across cable TV and Hispanic broadcast networks, aiming to engage consumers beyond traditional back-to-school promotions.

The campaign was developed by Mischief, with media planning by DentsuX. It spans premium audio, social, and video channels, including placements on popular podcasts like “Armchair Expert” and “Good Hang.” A TikTok Branded Mission activation also invites users to create personal “Back-to-It” stories, further expanding its digital footprint.

By leveraging the momentum of its April-launched “Yes, JCPenney” positioning, the brand now targets all consumers, especially families looking to refresh their wardrobes. Notably, the campaign retains its “We’ve got the receipts” tagline, reinforcing value-driven messaging.

One of the 15-second spots, titled “Drop Off,” highlights a $60 outfit originally priced at $200, giving moms a stylish school drop-off moment. Another 30-second ad, “Morning Routine,” features a back-to-school look worth $120, purchased for $64, helping parents prepare kids on time.

JCPenney ensures the Back-to-It campaign reaches shoppers across multiple touchpoints, from traditional TV to high-impact digital formats. Ads on well-followed audio platforms broaden visibility among mobile audiences. Meanwhile, the TikTok campaign allows younger users to participate in a viral challenge while exploring affordable fashion.

According to Marisa Thalberg, CMO of parent company Catalyst Brands, the “Yes, JCPenney” initiative signifies a pivot from outdated retail strategies. As part of this shift, the brand also revived the Really Big Deals campaign through a partnership with Jimmy Kimmel Live! and Kimmelot.

Initial results show strong performance. Placer.ai reported increased in-store traffic especially from younger, single demographics. Moreover, YouGov BrandIndex tracking noted improved ad awareness. These trends suggest that the Back-to-It initiative could drive long-term brand engagement.

Want more marketing news and the latest excellence stories? Visit MarTech News for insights, trends, and expert updates.

News Source: Marketingdive.com/

You.com, the enterprise AI productivity platform, has launched its Web Search & News API in the new AI Agents and Tools category of AWS Marketplace. This move brings real-time search and news API access to enterprise users through their AWS accounts, streamlining how businesses discover and integrate trusted AI solutions.

The Web Search & News API empowers companies to build real-time AI agents using up-to-date web data. It enhances content generation, improves AI decision-making, and accelerates deployment of reliable agent-based workflows across industries.

Richard Socher, You.com’s co-founder and CEO, said, “Making our Web Search & News API available on AWS Marketplace enables faster adoption for customers looking to scale AI development with trusted intelligence.” He added that organizations in media, enterprise software, and financial services are already applying the tool to boost the precision and timeliness of their AI outputs.

The API delivers features such as live web search results, current news coverage, and structured output that’s optimized for large language models. These benefits allow AI builders to access fresh, credible sources complete with citations within their tools.

Thanks to the AWS Marketplace integration, customers can accelerate procurement, reduce vendor negotiations, and centralize licensing and usage tracking via their AWS accounts. This eliminates friction in deploying AI-powered tools at scale.

Offered as a SaaS-based solution, the API guarantees 99.9% uptime and low-latency performance, ensuring dependable integration into enterprise systems. With this release, You.com furthers its goal of enabling smarter, real-time intelligence for the next generation of AI agents.

Want more marketing news and the latest excellence stories? Visit MarTech News for insights, trends, and expert updates.

News Source: Businesswire.com