Doceree, the AI-powered healthcare marketing platform, has launched Premium Programmatic. This new solution transforms HCP programmatic advertising by delivering more context, wider reach, and advanced formats.
The platform activates the reading layer of the HCP journey, where physicians consume clinical content, make decisions, and shape prescribing choices. By merging scale, clinical relevance, and innovative ad formats, Doceree empowers marketers to connect with physicians at the most critical moments.
“Premium Programmatic brings unmatched precision, personalization, and context to every impression,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “We meet HCPs at their point of intellectual curiosity, ensuring brand messages arrive when they are most receptive.”
Unlike traditional programmatic platforms, Doceree’s Premium Programmatic creates an interconnected and identity-verified ecosystem. It ensures brand messages are contextually accurate, format-optimized, and delivered with measurable impact.
More Reach with Verified HCP Network
Premium Programmatic offers marketers access to the largest authenticated HCP network, spanning over 6 million verified professionals across 45+ specialties. The network includes 2,000+ integrated medical platforms, such as journals, education portals, and physician communities.
More Context with Advanced Targeting
Using its patented MeSH-based taxonomy, Doceree maps over 7 million clinical terms. Real-time contextual targeting ensures ads appear only within relevant medical content. Deterministic identity matching, strengthened by NPI data and device/IP insights, delivers unmatched targeting precision.
More Formats for Physician Engagement
Premium Programmatic allows pharmaceutical marketers to go beyond display ads. The platform delivers branded articles, CME partnerships, scientific case studies, and expert-led features. These formats integrate seamlessly within the platforms physicians trust for clinical information.
Doceree also plans to integrate with an AI-powered sales rep tool, providing physicians with round-the-clock digital engagement. These innovations turn marketing into meaningful medical dialogues.
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News Source: Prnewswire.com
Clinch, the Agentic AI advertising platform, has introduced a new Dynamic Creative Optimization (DCO) enhancement within its Flight Control platform. The update enables advertisers to optimize creative performance directly with media performance data. As a result, brands can connect creative decisions to measurable outcomes while closing the loop on attributed campaign performance.
The platform previously supported external data integration, such as offline conversions. However, this new update allows advertisers and agencies to integrate third-party aggregated media data into the creative optimization process. Moreover, Flight Control visualizes these insights within its Campaign Insights feature, giving marketers a unified view of performance across media partners and channels.
Oz Etzioni, CEO and Co-founder of Clinch, said, “By bridging the gap between external media performance and creative insights, we give marketers unprecedented control and visibility. This makes Clinch the only solution uniting creative and media data in one platform.”
Driving Smarter Performance Marketing
Several forward-thinking brands and agencies already use the enhanced DCO capability. Genesis USA and Canvas Worldwide leveraged Clinch’s Flight Control to optimize beyond traditional video metrics like CTR and VCR. Using external media signals from The Trade Desk, they aligned creative optimization with post-exposure search engagement, a vital mid-funnel intent signal.
Marisa Corvallis, VP, Director of Performance Strategy at Canvas Worldwide, said, “Partnering with Clinch allowed us to align optimization signals across media tactics and creative placements. This helped us optimize our video strategy in real time and deliver stronger outcomes.”
Redefining Creative in Performance Marketing
Clinch’s Flight Control platform streamlines campaign workflows and drives efficiency through direct integrations with an extensive media partner ecosystem. With the new feature, advertisers can unify creative and media performance in real time for automated optimization and holistic analysis.
This advancement further establishes Clinch as a leader in redefining creatives’ role in performance marketing, not just as a storytelling tool, but as a measurable, dynamic driver of business growth.
Get the latest marketing updates and success stories. Discover expert insights and emerging trends today at MarTech News.
News Source: Prnewswire.com
