Market Logic Software Introduces DeepSights Persona Agents
Market Logic Software has launched DeepSights Persona Agents, an AI-powered solution that transforms customer data into interactive, real-time conversations. The platform enables marketing, insights, and product teams to engage directly with AI personas, unlocking faster innovation and improved customer-centric strategies.
Unlike traditional persona reports limited to static decks, DeepSights Persona Agents act as dynamic representations of customer segments. Each persona is powered by segmentation data and behavioral insights, allowing natural language interactions that reflect real customer mindsets, behaviors, and preferences.
Transforming Research Into Conversations
Business teams can now interact with individual Persona Agents or run virtual focus groups to test campaigns, creative ideas, and product concepts. This real-time engagement eliminates delays tied to traditional research cycles and accelerates decision-making.
“With DeepSights Persona Agents, we turn segmentation data into living conversations,” said Olaf Lenzmann, Chief Innovation and Product Officer, Market Logic Software. “This innovation helps organizations create truly customer-centric products and services. It delivers feedback at the speed of thought while complementing qualitative research.”
Unique to Each Business
Unlike generic synthetic persona solutions, DeepSights Persona Agents are customized for each organization. Companies can integrate summaries of existing research reports or transform interview transcripts into interactive personas. Just a few grouped transcripts are sufficient to generate a reliable virtual persona.
Market Logic also offers full-service implementation. The rollout, including setup, testing, and support, is completed in under two weeks, making adoption seamless for business users.
With this launch, Market Logic Software strengthens its role as an innovation leader in AI-driven customer insights, providing companies with a scalable tool for faster decision-making and smarter product development.
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News Source: Prnewswire.com
MavenAI and Engrain Partner to Automate Apartment Pricing Transparency
MavenAI, a leader in automated multifamily marketing, has formed a partnership with Engrain, the leader in interactive touring, mapping, and data visualization. This collaboration introduces automated all-in apartment pricing through Engrain’s SightMap REST API. As a result, MavenAI customers can now syndicate fee data directly into Google Business Profiles (GBP), keeping property operators aligned with renter expectations and new fee disclosure regulations.
Across the multifamily housing industry, operators face growing pressure to disclose all fees upfront, similar to travel and retail sectors. With new laws already active in several states, ensuring prospective residents see the full cost before applying or signing a lease has become essential.
Driving Transparency in Multifamily Rentals
“MavenAI makes Google Business Profile management automatic at scale,” said Alec Slocum, CEO of MavenAI. “With more than two million units, MavenAI enables operators to publish all-in pricing seamlessly. By integrating Engrain’s transparency features, operators attract better applicants, reduce distractions, and align with resident expectations.”
Engrain echoed the importance of the collaboration. “Renting involves numerous, often confusing fees,” said Brent Steiner, Founder and CEO of Engrain. “By partnering with MavenAI, we support the industry shift toward clear fee transparency powered by AI.”
Key Features of MavenAI’s Enhanced Google Business AI
The partnership ensures real-time, transparent pricing for renters while eliminating guesswork for multifamily marketers. Enhanced capabilities include:
- Structured Fee Transparency: Clear display of recurring and one-time fees within each unit listing on GBP.
- Automatic PMS Sync: Up-to-date pricing, floor plan availability, and current concessions sync automatically to GBP.
- Dynamic AI-Powered Google Posts: AI generates optimized posts daily, highlighting amenities, availability, and concessions.
SightMap customers can now enable fee syndication to MavenAI at no additional cost. Existing clients may contact their Engrain representative to activate fee data access.
This partnership sets a new standard in multifamily real estate technology, empowering property operators to embrace automation, comply with evolving regulations, and deliver the transparent rental pricing renters demand.
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News Source: Businesswire.com