Universal Ads, the platform for premium video advertising, has launched its new AI-powered video generator. The tool allows advertisers to build television commercials in minutes without pre-existing video assets. With this innovation, businesses of all sizes can access free TV ad creation and launch ready-to-air campaigns quickly.
Since January, Universal Ads has focused on making TV advertising as easy as social media. The beta version of its AI video generator enables brands to upload marketing materials or website content directly. Advertisers can then refine visuals, messaging, and tone to produce polished 15-second commercials that align with brand goals.
“Many companies want TV exposure but lack commercials or budgets to produce them,” said James Borow, Vice President of Product and Engineering at Universal Ads. “This built-in creative feature solves that challenge instantly. It makes Universal Ads a one-stop platform for campaign creation, delivery, and measurement.”
Key Features of the AI Video Generator
- Instant Creative Production: Generate TV-ready ads within minutes and launch campaigns end-to-end.
- Multi-Audience Targeting: Tailor creative for different audience segments within a single campaign.
- Customizable AI Scripts: Choose from AI-generated scripts with tones such as motivational, casual, or engaging.
- Automated Asset Capture: Instantly pull images, brand assets, and content directly from websites to ensure authenticity.
The AI video generator was developed with Creatify, an AI platform that powers video ads. Creatify, recently funded by Comcast Ventures, specializes in high-performance advertising technologies. Comcast Ventures strategically invests in innovative solutions that align with its broader business ecosystem, including Universal Ads.
Expanding Creative Options for Advertisers
In addition to the beta tool, Universal Ads introduced the TV Business Partners Program. This initiative gives brands flexibility to work with their preferred creative partners while integrating seamlessly into Universal Ads’ workflow. As a result, advertisers gain creative freedom without disrupting campaign execution.
Universal Ads campaigns already reach across 16 major publishers, including NBCUniversal, Paramount, Roku, Warner Bros. Discovery, Fox Corporation, AMC Networks, and more. With these partnerships, advertisers can extend their campaigns across premium programming and audiences at scale.
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News Source: Businesswire.com
ActiveCampaign, a leader in autonomous marketing, will highlight the future of AI-driven marketing at its Fall 2025 Innovation Keynote on September 30. The event will introduce Active Intelligence and next-generation AI agents, showing how businesses can simplify workflows and achieve measurable outcomes. By embedding intelligence directly into marketing tasks, ActiveCampaign enables marketers to move from ideas to results instantly.
Shaping the Future of Autonomous Marketing
“Autonomous marketing is a paradigm shift,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “It understands goals, orchestrates campaigns, and optimizes outcomes. By integrating AI into workflows, we remove barriers to scale and expertise. This keynote will show the future of marketing AI that advises, executes, and frees marketers to innovate.”
Key Innovations at the Keynote
ActiveCampaign will showcase several advancements that redefine marketing operations:
- User Experience Reimagined: Enhanced UX integrates AI directly into everyday workflows, reducing friction and accelerating execution.
- Active Intelligence Workspace: A unified platform where marketers analyze data, design campaigns, and act on recommendations instantly.
- 25+ Next-Generation AI Agents: Agents automate segmentation, personalization, goal-setting, and channel management, once handled by large teams.
- Partner Enhancements: A new Webflow integration and partner portal updates simplify embedding forms, event tracking, and site activation.
Tim Preston, Founder of VYBRNT, added, “Active Intelligence blends automation with AI insights. It delivers campaign analysis and reporting instantly, saving hours of manual work. We now guide key marketing decisions using AI-driven data.”
What to Expect from the Fall 2025 Innovation Keynote
The keynote will explore how autonomous marketing empowers modern businesses:
- A Vision for AI Marketing: Jason VandeBoom and Chief Product Officer Chai Atreya will outline ActiveCampaign’s AI-first strategy.
- Customer Stories: Companies like Vybrnt and Tutellus will share real-world impact from AI-driven marketing adoption.
- Live Demonstrations: Attendees will see AI agents and Active Intelligence deliver measurable outcomes in real time.
The Bigger Picture
With AI transforming customer engagement, marketers need adaptive tools. Autonomous marketing enables multi-channel strategies without complex re-optimization or manual workflows. Recent releases like the WhatsApp solution, Model Context Protocol (MCP) integration, and new AI agents strengthen ActiveCampaign’s role as a leader in marketing automation.
“Marketing teams face pressure to deliver personalized experiences with fewer resources,” said Roger Beharry Lall, Research Director at IDC. “AI-enabled platforms accelerate execution, reduce manual work, and scale advanced capabilities for businesses of any size. As AI integrates into workflows, companies gain agility, customer focus, and competitive strength.”
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News Source: Businesswire.com