MediaGo, a leading intelligent advertising platform, officially joined IAB UK, the foremost industry body for the UK’s digital advertising sector. This follows MediaGo’s certification as an official vendor of IAB Europe’s Transparency and Consent Framework (TCF), which highlights its dedication to compliance and transparency across Europe.

MediaGo aims to spread its transparent advertising practices locally and help make the UK’s digital advertising ecosystem better by joining IAB UK. This move also strengthens its role in governance and encourages industry standards.

As part of the global IAB network, IAB UK connects over 300 top media owners, brands, agencies, platforms, and technology firms, all committed to fostering a sustainable digital advertising future.

Opportunities for Growth and Collaboration

By joining IAB UK, MediaGo can work directly with industry leaders, help shape policy, and get access to advanced market insights. It also opens avenues to collaborate with leading UK brands and agencies, creating new business partnerships.

MediaGo keeps improving its bidding solution, SmartBid 3.0. This upgrade helps with budget management and boosts conversion rates. With access to premium global media inventory, the platform connects advertisers to high-quality traffic in Europe, North America, Japan, and South Korea.

The platform strictly follows GDPR standards in Europe and received TrustArc recertification in 2025. MediaGo emphasizes user data privacy through transparent data practices and advanced brand safety features, providing reliable solutions for advertisers. This gives advertisers reliable options. This makes it easy for advertisers to trust their solutions.

“MediaGo is honoured to join IAB UK,” said Catelyn Wang, Director of Global Business Development and Sales at Baidu Global Business Unit. “IAB UK drives compliance and innovation in digital advertising globally. We look forward to bringing MediaGo’s expertise to the UK market and promoting a sustainable advertising ecosystem.”

Looking Ahead

As a member of IAB UK, MediaGo’s aim is to strengthen relationships with UK clients and partners. It will keep providing advertising solutions that prioritize transparency and efficiency. This approach will help brands consistently grow in the global market.

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News Source: PR News Wire

KERV.ai, a leader in AI-driven video analysis and monetization, has announced a partnership with Amazon Ads to introduce Interactive Shoppable Video Ads across Amazon’s portfolio of owned and operated (O&O) platforms and premium third-party publishers.

For the first time, advertisers can pair KERV’s award-winning interactive technology with Amazon’s audience insights and premium inventory to deliver seamless, performance-driven outcomes across Connected TV (CTV) and Online Video (OLV).

Brands can now easily “KERV” their creative assets within Amazon activations. This allows dynamic, shoppable video formats using rich audience data. The integration allows activation through private marketplaces, programmatic guaranteed deals, and direct IOs via Amazon DSP. It provides flexible workflows that align with current campaign strategies.

Expanding the Reach of Interactive Commerce Media

Through this collaboration, advertisers can use KERV’s AI-powered creative layer to reach audiences on Prime Video, Freevee, Fire TV, IMDb, and Amazon’s premium third-party partners.

Brands can create personalized shopping experiences that guide consumers from inspiration to purchase without disrupting their viewing journey by combining Amazon’s audience insights with KERV’s patented AI technology.

Advertisers using KERV’s technology on Amazon can now:

• Build brand awareness and grow market share.
• Highlight new product launches and promotions.
• Adapt messaging dynamically using real-time data.
• Engage audiences with QR codes, product carousels, and interactive overlays.
• Drive measurable results across streaming and digital ecosystems.
• Driving Engagement Through Interactive Video

“Today’s viewers expect more than just passive watching. They want to interact and engage in their own way,” said Marika Roque, Chief Innovation Officer at KERV.ai. “Our 2025 Shoppable TV Insights report showed that 35% of consumers have interacted with a shoppable ad when the experience feels relevant and smooth.”

Roque added, “Through this partnership, brands can now deliver KERV-powered creative across Amazon’s unmatched inventory and audience data, capturing attention and driving meaningful results at scale.”

Transforming the Future of Commerce Media

The partnership reinforces KERV.ai’s mission to redefine how audiences engage with media. By combining Amazon’s large scale, high-quality inventory, and analytics with KERV’s AI-driven interactivity, advertisers can move beyond traditional video. They can explore next-generation commerce media experiences that link engagement with measurable results.

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News Source: Business Wire