StackAdapt, a leading advertising and marketing technology company, has launched the general availability (GA) of its martech suite, marking a major step toward full-funnel marketing. The platform unifies email marketing, programmatic advertising, and first-party data into a single, AI-powered solution.

The new suite lets marketers automate campaigns across different channels, improve performance, and send coordinated messages through paid and owned media. With real-time behavioral triggers, smart segmentation, and dynamic creative optimization, marketers can now create personalized customer journeys on a large scale.

“This is a pivotal moment for marketers seeking to activate data and deliver connected experiences,” said Vitaly Pecherskiy, Co-Founder of StackAdapt. “We’re removing friction between adtech and martech with real-time decisioning and unified campaign orchestration.”

AI-Powered Orchestration for Smarter Campaigns

StackAdapt’s platform supports native orchestration flows, connecting programmatic engagement with automated email messaging. For example, when a user submits a form, the platform can trigger a follow-up email and add them to a retargeting campaign automatically.

The GA release expands integrations with CRM and marketing platforms such as HubSpot, Braze, and CallRail, enabling marketers to:

• Upload and analyze first-party data
• Deliver automated or one-time email campaigns
• Trigger engagement across programmatic channels

New orchestration features include conversion event triggers. These turn every website interaction into a chance for engagement. There is also randomized path testing to improve campaign sequences based on performance.

Enhanced Capabilities and Dynamic Creative Optimization

The suite now extends dynamic creative optimization (DCO) beyond e-commerce and automotive into B2B, finance, and education. Marketers can personalize ad creative using audience data, product feeds, or user behavior.

Email marketing enhancements include support for multiple custom domains, helping agencies and enterprises manage communications across diverse brands.

“StackAdapt is redefining what’s possible in cross-channel marketing,” said Megan Storm, Head of Media at Bailey Lauerman. “Unified email and programmatic campaigns, combined with centralized performance tracking, accelerate insights and results.”

Driving Full-Funnel Marketing Transformation

The launch responds to a rising demand for combined marketing tech stacks and coordinated strategies across different touchpoints. By bringing together email, programmatic, and first-party data, StackAdapt helps marketers work more efficiently, enhance integration, and create smarter campaigns.

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News Source: Business Wire

DoubleVerify, a global leader in media quality verification and performance improvement, has expanded its integration with Microsoft Advertising. This improves measurement coverage for Audience ads on Microsoft properties and partner publishers.

The update also introduces DV Campaign Automator™, a new solution that streamlines campaign management for advertisers and agencies using Audience ads, including display, native, and video formats powered by Microsoft AI.

“We are excited to build on our partnership with Microsoft Advertising and expand our measurement solutions across its proprietary inventory,” said Mark Zagorski, CEO of DoubleVerify. “This milestone strengthens our leadership in driving media effectiveness and ensures clients can seamlessly measure delivery, optimize performance, and drive better outcomes.”

With the new capabilities, advertisers gain expanded transparency and verification across Microsoft-owned sites like MSN, Outlook, and Microsoft Casual Games. The integration helps advertisers reach in-market audiences. It allows them to use Microsoft’s unique intent data for better targeting.

DoubleVerify’s solutions provide brand suitability, viewability, and protection against invalid traffic. These measures ensure that every impression meets quality standards and contributes to verified performance.

Introducing DV Campaign Automator™

The new DV Campaign Automator™ simplifies and accelerates campaign setup by automating:

• Campaign creation and settings
• Tag management
• Billing and reporting

This automation minimizes manual work, lowers errors, and provides complete verification coverage, allowing marketers to focus on strategy rather than execution.

“Our extended integration with DoubleVerify enhances third-party measurement and adds automation capabilities,” said Danielle McMeekin, VP of Global Performance Sales at Microsoft Advertising. She added that this collaboration delivers better insights for their shared clients. “Together, we bring more transparency and control to digital advertising.”

Advertisers can access detailed analytics via DV PinnacleⓇ, DoubleVerify’s unified service and analytics platform, for a streamlined, insights-driven experience.

The updates are built on the DV Media AdVantage Platform (MAP), DoubleVerify’s comprehensive framework that unifies verification, AI-driven optimization, and outcome measurement. This advancement reflects the company’s shift toward a full-spectrum media effectiveness platform. It aims to meet the growing demand for transparency and accountability in digital marketing.

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News Source: Business Wire