8×8 has officially introduced Retail Nationwide in the UK. This is a unified communications offering built specifically for how store teams work. The platform solves the problem that communication tools target office staff with assigned phones and fixed desks, not retail needs.
Why Retail Nationwide Changes Operations
Many retailers currently face a structural mismatch where staff are hard to reach and expensive to equip. Retail Nationwide addresses this by letting calls ring across all connected devices, so whoever is available can answer. Each license covers a desk phone and up to five shared mobile or tablet devices. This removes the need for individual licenses for every staff member.
Michelle Kelly, Retail Expert at 8×8, Inc., explained the need for this change:
“UK retailers are managing more complexity with leaner teams than ever with staff helping customers, dealing with online orders, trying to answer queries across multiple channels, and so much more. The communication infrastructure many stores are running on wasn’t built for that. It was built for a world where everyone has a desk and phone and has been shoehorned into retail, resulting in a poor employee and customer experience. Retail Nationwide changes all that and has a pricing model that reflects the retail reality.”
Vipool Umaria, Chief Operations Officer at Global Telecom Networks, added:
“What we hear consistently from UK retailers is that their frontline teams are difficult to reach and expensive to equip. The licensing model alone creates friction, staff turnover, licences go unused, IT has to keep pace with store changes. Retail Nationwide cuts through all of that. It’s a model built around how retail actually staffs and operates and that attention to detail in the industry is why we are working with 8×8.”
The platform also supports standardized configuration across locations to speed up provisioning for new stores. Retail Nationwide helps retailers by reducing the time IT teams spend managing fallout across many locations. Beyond basic communication, 8×8 is also showcasing other retail tools to help stores drive conversion and improve customer relationships. By focusing on how teams actually operate, Retail Nationwide aims to reduce missed calls and inconsistent responsiveness.
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News Source: Businesswire.com
