Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale event’s ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up. Here’s what caught our attention in Miami Beach.

GUCCI’S WHIMSICAL SNOW GLOBE

It’s not often that a luxury fashion house like Gucci builds an experience founded on whimsy, but that’s exactly what the brand delivered to the Sweet Bird North Plaza in Miami’s Design District last month. A spinning “Gucci Winter Dream” snow globe installation brought the brand’s travel-inspired heritage to life with scenes meticulously crafted to reflect its storied locales, from Palazzo Gucci in Florence to the Wooster Street boutique in New York City. The installation invited the public to explore artistic interpretations of iconic Gucci Valigeria travel pieces set against a charming display of mini landscapes. Gucci also enlisted the help of American artist Corydon Cowansage, who exhibited at Art Basel 2024, to create three massive murals within the plaza, each designed to complement the Winter Dream installation. Explore Martech News for the latest advancements in Marketing Technology & insightful updates from industry experts!  Source: https://www.eventmarketer.com/article/miami-art-week-2024-experiential-ideas/