Iterable, a leader in AI-powered customer communication, has once again secured a spot among the top-rated marketing automation platforms on TrustRadius—earning the 2025 Top Rated Award for the third consecutive year. The recognition is based solely on verified customer feedback, reflecting the platform’s continued excellence in innovation, value delivery, and enterprise support.
TrustRadius CMO Allyson Havener praised Iterable’s ability to enable brands to create personalized, cross-channel campaigns at scale. “Customer reviews consistently highlight Iterable’s flexibility, user-friendliness, and data-driven engagement tools—making it a standout platform for growth-focused marketers,” she stated.
With an impressive 8.8/10 rating, Iterable distinguishes itself in the highly competitive Marketing Automation category. TrustRadius’ Top Rated Awards are known for offering unbiased recognition, grounded entirely in end-user insights rather than analyst opinions.
Andrew Boni, CEO and co-founder of Iterable, emphasized the significance of this customer-driven recognition. “Our platform empowers over 1,200 leading brands to craft personalized experiences that resonate. Being recognized by our users is the highest honor,” he said.
Why Marketers Trust Iterable
Enterprise marketers consistently turn to Iterable for its performance, reliability, and measurable impact. On TrustRadius, users praise its intuitive interface, responsive support, and rich analytics that help fine-tune customer journeys and maximize engagement.
One music industry reviewer noted, “Iterable makes it seamless to engage users at every funnel stage with real-time personalization. It’s transformed our customer experience and loyalty.”
In the healthcare sector, another user added, “Iterable plays a critical role in our revenue strategy—from campaign tracking to dynamic audience targeting, it’s foundational.”
Beyond the platform itself, users frequently cite the strength of Iterable’s support team. “Support has been stellar over the years, and the rapid rollout of new features—especially in AI—keeps us ahead,” wrote a reviewer from the tourism industry.
Continued Industry Recognition
Iterable’s recent inclusion in Snowflake’s 50 Essential Apps, AI & Data Products further highlights its market leadership. By integrating with Snowflake’s AI Data Cloud, brands can combine real-time behavioral insights with enterprise-grade scalability.
With the launch of Iterable Nova, its new AI-powered agent for moments-based marketing, the company is pushing the boundaries of customer engagement—moving brands from strategy to precision in real time.
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News Source: Businesswire.com
