KONETiQ, a leader in digital marketing technology, has entered into an exclusive partnership with the National Golf Foundation (NGF) to modernize and elevate marketing strategies within the golf industry. This collaboration blends NGF’s unparalleled access to over 47 million U.S. golf participants with KONETiQ’s cutting-edge digital media buying capabilities.
With this alliance, marketers in golf and related industries gain access to custom audience targeting solutions, leveraging KONETiQ’s reach across high-traffic digital platforms like Netflix, Spotify, and Amazon Prime. These tools enable brands to engage with affluent golf consumers through precision-targeted campaigns.
“Golfers represent a premium, highly engaged demographic with strong purchasing power,” said Josh Goodin, Managing Director at KONETiQ. “This partnership allows us to connect brands with one of the most valuable audiences in sports.”
NGF President and CEO Greg Nathan added, “By combining NGF’s robust industry databases and golfer analytics with KONETiQ’s media buying strength, we’re empowering brands, course operators, and tourism boards with next-level marketing tools. It’s a game-changer for strategic growth and engagement.”
The partnership reflects both organizations’ deep commitment to innovation. While NGF remains the authoritative data source for the golf industry, KONETiQ brings data-driven agility and cross-platform reach to maximize marketing performance.
The results speak for themselves. In past initiatives, KONETiQ helped a state tourism board outperform its marketing benchmarks by over 200%. In another campaign, more than 250,000 new golfers were driven to courses through the “Make Golf Your Thing” initiative. Additionally, KONETiQ boosted automotive brand Polestar’s showroom traffic by over 100%, showcasing the platform’s cross-industry potential.
With this strategic alliance, NGF and KONETiQ are set to transform how golf marketing operates—introducing a new standard that is data-enriched, digitally agile, and deeply effective across sectors.
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News Source: Businesswire.com